In
Memory of Richard Earle
The
Passing of Greatness
With
great sorrow and total respect, we mourn the
passing of Richard Earle, who was a leader,
innovator, and inspiration to all of
us.
Richard
Earle was a Cause Marketing, Branding, and
Advertising expert with over 30 years experience
at U.S. advertising agencies including Doyle
Dane Bernbach, Grey Advertising, and most
recently, Saatchi & Saatchi, New York, where
he was Executive Vice President, Group Creative
Director, when he retired.
He
wrote major campaigns for Procter & Gamble,
Johnson & Johnson, and Revlon, having
created advertising / promotion for over 50
national brands and several key
movements.
He
created or supervised a number of award-winning
public service campaigns, including the first
national anti-drug abuse campaign and the Keep
America Beautiful "Crying Indian"
series.
A
graduate of Amherst College, he is the author of
the book "The Art of Cause Marketing: How to Use
Advertising to Change Personal Behavior and
Public Policy."
He is survived by his
wife of many years, Pat, two daughters, Melissa
and Carol, and a grand-daughter,
Tess.
In
addition there is a broad range of professionals
and leaders from a wide array of industries and
disciplines who mourn his passing.
Please
join us all in celebrating the life of this
great man.
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Learning
The Way
The
internet has completely changed the way in which
we see the world and our place in it.Those tools
and skills needed are no longer a matter of
“Nice to Understand” but have become as
fundamental to each of us as professionals as
writing.
Given
the range of avenues "Out and In" that connect
to each of us at all times, it is highly
valuable to take the time to establish an
‘Internet Plan’ that captures the range of ways
in which we use the www.
This
should start with a checklist of high end
methods including:
BASIC
CONNECTION POINTS:
*
“Home” site
*
Additional “Pages” Of
consequence
CORPORATE
AND PERSONAL
BRANDING:
*
Desired Impression Converted into a
plan
*
Background Message
*
Review Team to advise as to the value of
changes
E-MAIL:
*
Capture and review of a wide array of
e-Addresses
*
Best Methods
*
Review of Provider Functions (e.g. Screening of
Junk Mail)
NEWS
SOURCES:
*
Outreach Methods to quickly capture a range of
On-line News Services
SOCIAL
MEDIA NETWORK SITES (e.g.
Facebook):
*
Target List
*Calendar
for Review and adjustment of information about
you
SUPPORT
CAPABILITIES:
*
Individuals with advanced skills
*
Trusted Entities
VOCABULARY:
*
Adjustable List of current
expressions
*
Means of Verifying Common
Meanings
WORKING
TOOLS:
Since
this is a rapidly evolving reality, we are
requesting your input into what the TRG Team is
assembling into this growing list. Any of The
Agenda Readers with recommendations, commentary
or issues of common concern related to the "New"
internet, please email them to us to be included
in subsequent articles focused on this critical
subject. mailto:infotrg@regisgroup.com?subject=June
Agenda Newsletter
______________________________________ |
Focus
on the
FutureGuest
Predictions:Dawn
Meyer
Guest
Predictions is a regular feature in which we ask
leaders in a number of professions a set of
questions that affect us
all. Dawn
Meyer, Executive Director, Loudoun
Education Foundation
Prior
to joining the Loudoun Education Foundation,
Meyer had been active in Loudoun County Public
Schools as both a volunteer and teacher. She
taught second grade at Potowmack Elementary
School from 2002 to 2005. As a volunteer, she
worked in the classroom with students on reading
strategies. Before working in education, Meyer
was a publicist for Simon and Schuster; Farrar,
Strauss & Giroux; Bantam Books; and
Hyperion.
Q:
What do you see as the key emerging uses of the
internet in
Education?
A:
The Internet provides all students with the
opportunity to feed their intellectual curiosity
through online courses and academic forums. Not
only does the Internet provide a chance for
people from all walks of life to learn
applicable skills and get a college degree, but
it also encourages students to further explore
subjects that interest
them.
Q:
What surprising applications of the internet
have you found in
Education?
A:
ITunes U has some oddly specific courses – I
once caught my older daughter listening to a
series of lectures called “Shoes and
Sustainability.” I guess the beauty of the
Internet is that there is something out there
for everyone!
Q:
What have been the "Best Uses" of the internet
for you in
Education?
A:
In addition to universalizing higher education,
I just love that teachers have so many resources
that are free and easily downloadable,
everything from creative lesson plans to TED
Talks to augment the classroom
experience.
Q:
What should be avoided when dealing with the
Internet in
Education?
A:
There’s always the issue of Internet
safety, especially when students and teachers
are using the web. They should be extra careful
when signing away personal information, like
addresses or credit card numbers, to sites that
claim to be legitimate.
Q:
Which next steps might you recommend for all of
us to take in
Education?
A:
Be open to change, be adaptable.
Thanks to technology and the internet, the
traditional school structure is changing.
Electronic textbooks, online teaching, global
classrooms are the future.
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Marc
Chinoy
President's
Letter
Dear
Friends,
All
of us at TRG are saddened by the departure of a
great Mentor, Ally and Friend...
Richard Earle, who passed away at home
on Saturday, May 18th after a long period
of health decline.
Although
this moment has been anticipated for many
months, I find myself at a loss for words
to fully express my sorrow... After considering
many ways to honor him, I have concluded that
the best is to give a respectful tip
of the hat to the lifelong legacy
of professionalism he leaves
behind.
To
his family go my heartfelt love and deepest
regrets.
Best,
Marc
Paul Chinoy!
_________________
BizSpeak!Winner
of the Month:Anonymous “A
Sad
Turn” Definition:When
the nature of events is moves from positive to
distinctly negative. Related
Terms:Heading
South, A Bad Roll of the Dice, Upside Down
(Inside Out) How
it Sounds:“When
Sally left the press room to move to an ad
agency, it was a Sad Turn for all of
us.” Don't
forget to send us your BizSpeak to:
infotrg@regisgroup.com Click
here to check out the BizSpeak
book!
___________________
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