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The Regis Group
Happy Holiday!
from all of us at TRG
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NEXT STEPS FOR THE LEGAL PROFESSION
Globalization
If you engage in one of the professional disciplines, a blend of solid opportunity and distinct threat is moving your way from the distance.  A blend of the internet and distance-based social interaction has become the centerpiece of many aggressive marketers in YOUR area, particularly if you are a Professional.
Organization such a FICPI that have aggregated the best and the brightest of focused professionals (Patent-related) now offer more than a touch-point for globalization of services.
An entity in Spain with a patentable manufacturing invention has the prospect of immediate partners and clients in Argentina and Singapore.  Those professionals who have actively aggregated local or regional clients should consider assembling multiple clients at a distance, and at the same time prepare for a virtual assault on their existing clients, in some cases by “User-friendly” On-Line Applications with or without a personal touch at the other end.

For all of you who have not yet fully engaged the concept, there is an immediate opportunity to expand your client network beyond your current borders.

This reality is most definitely in place for legal professionals, lobbyists and legislators.  What they have to offer through those abroad from themselves is an immediate enhancement for their base-line offering.

A variant for those in the Trades, who have a successful local business at home (everything from Plumbing to Home improvement), is the immediate prospect of offering your knowledge to like companies at a distance for a fee or a license.

...And, yes, TRG is always open to cooperate internationally to the benefit of those who would like to think how they might provide planning and other forms of professional support in distant places.

The Branding of individual IP is one part of a central answer.

          December 2013            


PROFESSIONAL "BRANDING" Critical Next Steps Part 2
 
There is a most unusual phenomenon within the Professional Community.

While many highly experienced legal, accounting and financial management advisors understand and recommend the need to wrap desired Branding around their clients, it is not uncommon to find the same leaders holding back from active Branding efforts for their own groups.

At times it seems that “Branding” itself as a key function has been “Mis-Branded”.  

If this assumption is correct, then there are likely to be a number of those reading this message who are carrying preconceptions of Branding as synonymous with advertising, which may be  considered inappropriate for certain professional entities.

The best Branding is visited on a cyclical basis to assure that your team’s value is constantly impressed on an array of stakeholders.

A simple branding audit activity is to ask the individual from the outside who delivers sandwiches at lunch hour (Yes! No kidding!) what their perception of the group might be.

“Why should we care what a delivery driver thinks?” you might say.  If you are inside 3M or Wells Fargo, you are probably saying, “Of course, we want everyone to understand the value of our Brand!” but if you are in a small to moderate professional enterprise you may be scratching your head as to why you should care. 

Spending large sums of money on colorful logos, etc. is NOT an answer.  Isolating a clear differentiation for you and your group with all who come in contact with you is the true starting point. Applying an answer throughout the enterprise in the common course of business is a critical step.

The final part of Professional Branding will appear in the NEXT AGENDA.

Focus on the Future
Guest Predictions:
Gerhard B. Schwandt 
  
Guest Predictions is a regular feature in which we ask leaders in a number of professions a set of questions that affect us all. 
 
Gerhard B. Schwandt, Senior Partner of Management Partners International, Inc.

"Efficiency is the ability to accomplish any task to good/excellent results (Effectiveness), without wasting time, money, materials or resources, but instead utilizing all available resources in an optimum way. This is accomplished while enhancing the quality and harmony of the workplace and creating a better work / life balance. Always moving closer to the ideal is what my clients accomplish."

Gerhard Schwandt was born, raised, and educated in Germany where he apprenticed as an Executive Chef. He served 2 years in the German Air Force, arrived in the USA in 1973, working as an Executive Chef and within 3 years achieved a 5 Star rating, plus a Michelin Star. In 1979 Gerhard involved himself in sales. After an initial learning curve, he became the top salesman for the company, and then purchased the company. He is now the owner of  a Promotional Company, a Consulting Business and an Import Business. He also worked for 5 years as an International Speaker and for the last 12 years as an Efficiency Expert – Plus, which includes being a Business - Executive – Life – Team – Career – Success & Leadership Coach. 

A sample of his client list includes: American Red Cross National Headquarters, Sprint - Nextel, STC, Ameriprise Financial, Merrill Lynch, McLean Mortgage, Palmercare Chiropractic, Dr. Li Smile Center and many more...


Q:     What do you see as the key emerging uses of the Internet as an Entrepreneur?
 
A:    Being able to access key information no matter where you are in the world. This way you can access answers to questions that are relevant to your clients. 
 
Q:    What surprising applications of the Internet have you found in your field?
 
A:    Getting connections and contacts from organizations and people I did not even know existed but are of great value. 
 
Q:     What have been the "Best Uses" of the Internet for you?
 
A:    Two things: 1 – establishing myself on LinkedIn which within 5 years has resulted in a network of 30,000 connections on my first level alone. 2 – being able to access important business information and references from my office computer while out of the office without any problem. 
 
Q:     What should be avoided when dealing with the Internet? 
 
A:    Limited, very limited distribution, if any, of personal information on social networking sites. 
  
Q:     Which next steps might you recommend for all of us to take? 
 
A:    Find the interest, activity, business and organizational groups you want to connect with and make yourself known on their networks. 
                 
Marc Chinoy
President's Letter
 
This month’s Agenda focuses on a repeated theme… We now are all part of a series of expanded networks.  What we do and have done successfully for years opens us to a wide array of new opportunities.

As a significant step in this direction, all of us could benefit from a personal inventory of Intellectual Property. This in turn can lead to expanding the benefit of what so many of us use on a daily basis, but do not exploit as readable works, licensable systems or replicable methods.

Wrapped around all of these possibilities are the new realities of Branding, which stand as the center article of our current edition of The Agenda.

We are considering an article in the next Agenda (or possibly a special edition) touching on the uses and hobbies we individually pursue with the web as our platform.  Your direct input is sought.  Please include an e-address you would allow being posted in The Agenda and the e-address of any others who might benefit from receiving The Agenda.   

As always, your thoughts and experiences are sought by the growing Network of Agenda readers.

Best, 
Marc Paul Chinoy

p.s. After a lifetime of writing fiction as a pastime, I have placed the first of my works (novels and short stories) on Kindle under my full name Marc Paul Chinoy... For those who read for leisure in this way, I am most curious to receive feedback / critical analysis of what I have done.


BizSpeak!

Winner of the Month:
Robert Pizzimenti, TRG Associate  

“Mop it Up!”
 
Definition:
Correcting for errors or changing the perception of a bad outcome from efforts
 
Related Terms:
Scrub; Purge; Straighten out; Get It Straight; Clear The Way 
 
How it Sounds:
The Cleveland team was made aware that the Southern Ohio effort had hit a significant snag, but were determined to Mop It Up completely by X-Mas.
 
Don't forget to send us your BizSpeak to: 
 
Click here to check out the BizSpeak book!
The Regis Group, Inc.
102 North King Street | Leesburg, VA 20176 |
703 777-2233 | www.regisgroup.com

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