Internet
Planning (Part3) Final
This
article is the last in a set of linked articles,
tools and considerations related to the
Internet.
Protection
Being
properly positioned on the Internet is no longer
simply important, it is critical, which makes
the protection and security of your presence
there equally critical.
In
assessing and acting on your business / family (
yes… that is right) security, it is important
to:
1.
Treat the web like your office or
home
2.
Do NOT invent your own security
measures
3.
Form working relations with true experts that
you trust
4.
Move forward with a plan and a calendar-based
review for your protection in whatever you touch
on the web
Above
all else BE PROACTIVE in considering the web as
an open two-way forum that offers boundless
opportunity as well as the potential for
distinct threat and act
accordingly.
Planning
When
it comes to the internet:
1.
The better you plan, the farther you can reach
into the business (and social)
world
2.
The best and only fully effective plans must be
in writing
3.
Due to the constant evolution of everything on
the web, visiting / assessing / adjusting your
plans on a calendar basis is a critical
step
4.
Having at least “Two sets of eyes” understand
your plans, will give them life
For
your business, branding and planning remember
that your approach to the internet is vital,
because the internet is a wide open door to
everywhere that we live, work and
thrive.
The
critical point to remember is that the internet
has progressively evolved from a highly
significant part of business, to a critical
function touching all aspects of our business
(and for some personal) lives.
This
evolution has not yet reached a state
approaching moderation, therefore systematic and
cyclical internet - focused planning should be
on all business development
agendas.
Please remember
that the primary TRG planning rules
apply:
1. If
it is not in writing it, does not
exist
2.
Two sets of (independent) eyes on ease element
of the plan
3.
A calendar to everything.
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